LABUBU is one of the most popular designer toy IPs under POP MART, created by the renowned artist duo The Monsters. With its pointy ears, mischievous grin, and quirky charm, LABUBU has become a fan favorite among young collectors. It often appears in various series with a playful yet endearing personality that resonates deeply with fans.

Inspired by mythical forest creatures, LABUBU embodies a spirit of freedom, mischief, and kindness—challenging norms while holding on to a sense of childlike wonder. Each LABUBU blind box series explores different creative themes, such as Classic, Fairy Tale, and Career Series, showcasing rich imagination and artistic expression.

Since its debut, LABUBU has quickly risen to fame, becoming a phenomenon in the designer toy community. It frequently tops sales charts and has cultivated a strong and growing fan base. Through a wide range of merchandise and cross-industry collaborations, LABUBU has evolved from a toy figure into a cultural icon that represents youthful attitude and creativity, perfectly reflecting POP MART’s brand philosophy: “To light up passion and bring joy.”